Individual Product Hierarchy Strategy
Uniqlo attaches great importance to new product development project, so, in the project to develop high-tech fabrics, especially hired in the same industry professionals to provide guidance for this project, but also in the product technology research and development on the choice of the cooperation with famous toray company, toray company is Japan’s most famous fiber producers, unequivocally on the clothes of innovation, combining the common open developed “hot temperature technology” series of products, the characteristics of this kind of product is warm, is specially deal with winter on new product research and development, this kind of fabric can not only meet the needs of consumers in the warm, The fabric, which is widely used and keeps clothes from getting out of shape, is the most popular of uniqlo’s winter offerings. (BarbaraM, 2017)
Range plan analysis
To preempt the market of China, the company in 2001 launched the cooperation with Chinese companies, in order to better development in China, fast retailing group will set up subsidiaries in Shanghai, as the headquarters of China, but due to enter the Chinese market more hasty, did not prepare, market research is not thorough, lead to uniqlo’s sales in China frustrated, 8 years of success in Japan only completely according to the Japanese market, from the national conditions and market structure, Japan and China are very different, China is a large market, never lack of cheap goods, uniqlo price no advantage, And because of low prices lead to product quality are more should not be lost, so it created throughout the year in 2005 profit trough, this makes the uniqlo began to question the ability of head found, in 2005, uniqlo, head of China to exchange, the new head of the Chinese market for repositioning, opens the new development ideas, to the way of the development of the real. Uniqlo first targeted consumers at the middle class, (BoomsBH,2016)
Financial Forecasting
Uniqlo the high cost of production of a big factor is the price of labor and production material has obvious enhancement, uniqlo according to the current situation, if you want to make a profit under the condition of the high cost of production, the most simple way is change the way of selling, and at present the most suitable sales way is to improve product pricing. At the time of each new product launch, uniqlo would raise the price of the product and then sell the product at a discount, which would enable uniqlo to gain more profits in a short period of time.
reference list
BoomsBH (2016), available at: BitnerMJ.Mark2tingstrategiesandorganizationstrusturesforservicefirms[J].Marketingofserices，.
BarbaraM.H,(2017),available at: Fast Fashion In A Flat World Global Sourcing Stmategic InternationalBusiness&EconomicsResearchJournal，
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