Recently, Google company released 2013 annual global top search keywords ranking (Google Zeitgeist), from 2013, 2013 of the world’s Internet users search words to see the year’s hot spots, set the global 72 countries and regions, such as the popular characters, events, and brand list, released a total of more than 1000 of China fashion brand champions say class ranking is high street brand Zara of Spain. In a turnaround from last year, when cosmetics brand lancome topped the list, high street brands took third and eighth spots respectively, alongside Zara at number one.
Uniqlo’s target customers are all people, so we need to take into account the needs and acceptance ability of the public for clothes. Only clothes with less distinctive styles and features can be accepted by the majority of people, thus forming a simple and basic product positioning.
WHAT CAN UNIQLO DO ???
From the public taste, although in the fashion industry more and more developed today, fashion people very much expect to dress up fashionable, beautiful, eye-catching, and formed a large group, but and dress up the fashion requirements of the general public is still a minority. For many “non-fashion” people, they are not interested in clothes that are too fashionable, or they are afraid to wear them because they are “too fashionable”. Take a look on the street, we will also find that there are not so many people dressed up in fashion, most people are clean, tidy is ok.
In this way, Uniqlo has an advantage, because its products are based on simple, generous basic styles that are not too exaggerated, do not limit the wearer’s age, occupation or even body shape, and are not too fashionable for ordinary people to try. Design is very close to the people, everyone accepted, so the audience is wider, more development space.
HOW ABOUT THE TREND FORECAST IN SPRING/SUMMER 2021?
whenever fashion trend develop, LifeWear still be Uniqlo main foundation,
Pure and fresh and natural, agile freely, capable and easy style design
With the increasing diversity of work styles and work environments, the ways of dressing in the workplace have become more colorful. Still, a workplace wardrobe that is capable of giving a good impression is a must.
next time, Uniqlo will launch a new style of fresh and simple clothes, which inadvertently release the wearer’s personality, not only in the cold winter can also be light and warm, but also can keep comfortable wearing for a long time.
The rendered “Uniqlo U” series is not only the selection of high quality fabrics, colour is applied on the selection of black and white, bordeaux, turmeric and sapphire blue color, classic on technical details such as sewing processing is also trying to ascend to a new height, haute couture and high luxury brand of luxury, dressed in a sense, superior quality, by Uniqlo “LifeWear comfortable life” concept to bring more on daily life quality and comfortable with the pursuit of consumers.
reference list
google (20190, available at: http://www.ad-cn.net/read/5872.html.
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