-Pure LONDON ||Pure ORIGIN

As Martin Arnold said, who was main fashion portfolio director in this show, amongst the changes for this season, they were proud to be placing more of a focus on their sustainable brands. This show become the new decade will usher in the innovation and inspiration for the UK’s Festival of fashion.

When i arrived the main show venue, i was in a shock, gorgeous T stage, all kinds of brands, dazzling lights and great rhythmic music, makes this show looks amazing, and attractive.

“Hey, it’s me, Listening to the trend report, about the buyers report,“

It was started by a TRENDS CATWALK, presented a line-up of the key fashion trends, and also collaborated with unique style platform.

This series of clothes choose bright colour, Use bold colour combinations, make me feel shine at the moment, whatever the hat, shoes, or eye glasses, kinds of accessories, all chose bright one, Let the whole assembly room overflow with the atmosphere of youth.

Continue, I benefited a lot from the holders’ speech, “sustainable fashion” this word attract my attention, Sustainable development is a word that everyone loves but no one knows what it means. I remember, London fashion week has banned the use of fur altogether, becoming the first high-profile fashion week in the world to abandon animal fur. High energy consumption, labor intensity and high pollution have become some of the fashion industry’s “original SINS”. And because of that, the fashion industry is taking on a greener look.

Destroying brand new inventory is a common practice in the fashion industry, as are sports and fast fashion brands.Fast-fashion brand H&M was also reported to have shipped more than 15 tonnes of inventory to a power plant in Sweden to replace coal-fired power. H&M said the clothes did not meet safety tests, with some contaminated with wold and others containing excessive levels of lead, and said the unsold items would be donated in the future. This is just the tip of the iceberg for H&M’s vast inventory.

some people said, the planet quivers a little with each garment that is produced. Fashion is a complex operating system that involves a long and diverse supply chain of production, raw materials, textile manufacturing, garment manufacturing, transportation, retail, use and final processing. A few years ago, researchers asserted that fashion was the world’s second-largest polluter after the oil industry.

At the end, I went to some exhibition areas, talked with the producers, about colour options, and the material. went to the first floor, each mini product, like scarves, the producers said, they did each one by themselves, even the colour chose, style and design, looks amazing.